The other day I got a newsletter from my pet food supplier saying, “Trust me when I say…”. That was the title of the email. I didn’t like that title. I don’t know this guy and anyway, does he even write his own newsletters? And from all the other newsletters I get from him, I know I like his products and what he writes is usually useful and accurate, but do I trust him? Not automatically, no.
Do you trust me?
The other day I got a newsletter from my pet food supplier saying, “Trust me when I say…”. That was the title of the email. I didn’t like that title. I don’t know this guy and anyway, does he even write his own newsletters? And from all the other newsletters I get from him, I know I like his products and what he writes is usually useful and accurate, but do I trust him? Not automatically, no.